The Ford Ranger: The Future of Pickup Trucks in Europe

Ford’s Ranger has been Europe’s top-selling pickup truck for 10 years, and with the introduction of the all-new Ranger PHEV (Plug-in Hybrid Electric Vehicle), it’s clear that Ford is poised to continue its dominance in the market. In 2024, the Ranger claimed 43.6% of the European pickup market share, selling 60,400 units and showing a 4% increase over the previous year. As the market leader, Ford’s Ranger continues to meet the needs of a diverse range of customers.





