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Here’s something you might have missed. As Ford Motor Company looks to transition its vehicle lineup primarily to trucks and SUVs while also developing electric and autonomous vehicles, the Blue Oval did something that might not make sense on the surface — it purchased an electric scooter-sharing company called Spin.

Why would one of the world’s premier automakers acquire a scooter company? The move fits with Ford’s plans to expand their presence in the mobility business “to help get places more easily” as they work to find solutions to provide more efficient transportation for customers.

In a Medium…

As Ford Motor Company shifts their focus to the next generation of transportation, the company is providing a number of periodic updates on their development of self-driving cars. Ford has invested about $4 billion in the development of autonomous vehicles as they look to pioneer cars and technology that make both business and traveling more efficient.

The CEO of Ford Autonomous Vehicles LLC, Sherif Marakby, recently said that the company is working to make sure…

As automakers grapple with changing customer desires, Ford Motor Company has shifted their long-term goals to align with these new trends in the automotive industry.

In a statement outlining Ford’s “business transformation,” the Blue Oval touched on changes to their vehicle portfolio, the development of electric and autonomous vehicles and shifts in product development.

Months ago, Ford announced their intention to discontinue production of all sedans and passenger cars with the Mustang being the only exception. Ford said that the move will help them better meet customer needs as they focus on the production of SUVs, trucks and commercial…

As the all-new Ford Ranger returns to dealerships in early 2019, adventurous Ford owners will have the ability to purchase Yakima outdoor adventure products at their local Ford dealership.

The Yakima products would be available through Ford Accessories and will give customers the opportunity to purchase bike racks, kayak racks and tents for their 2019 Ford Ranger pickup truck.

Customers will have the ability to add the products to the cost of their vehicle financing and each Yakima accessory purchased through a Ford dealership will come with Ford’s 3-year of 36,000-mile warranty.

“Beginning in early 2019, the highest-selling…

In conjunction with RTR Vehicles, Ford Performance unveiled a new-limited edition Series 1 Mustang RTR with distinctive stylistic and performance features to create a limited-edition pony car for 500 customers.

The Series 1 Mustang RTR is the brainchild of Ford Performance and RTR vehicles, an OEM+ performances vehicles company that specializes in Mustangs and F-150s. The vehicle will feature Ford Performance components — like Ford Performance suspension with adjustable sway bars — with signature RTR styling. The…

Ford Motor Company announced that they will expand testing of autonomous vehicles to the nation's capital, becoming the first automaker to test AVs in Washington, D.C.

As the world’s technology landscape continues to change, Ford is looking to build AVs that are safe, reliable and effective, which has prompted them to test self-driving vehicles in Detroit, Pittsburgh, Miami and now Washington, D.C.

Sherif Marakby, the CEO of Ford Autonomous Vehicles LLC, announced in a blog post that Ford will establish a self-driving vehicle business in the nation's capital that “is responsive to the needs of…

As self-driving vehicles come closer to gracing streets across the world, Ford Motor Company is calling upon all automakers, self-driving vehicle developers and tech companies to work together to create a standard self-driving vehicle language that would help notify others on the road of an autonomous vehicle’s intent.  

Ford stressed the importance of developing a universal language in a recent blog post written by John Shutko, Ford’s human factors specialist for self-driving vehicles. Shutko said the development of a language for both drivers and pedestrians would help build trust toward the technology while also helping AVs integrate better…

Ford Motor Company is teasing the arrival of the new 2019 Ford Edge ST performance SUV with a short documentary series that provides an up-close-and-personal look at Ford’s first-ever ST utility.

The 2019 Ford Edge ST packs a 2.7L V6 turbocharged EcoBoost engine capable of producing 335 horsepower and 380 lb.-ft. of torque. The Edge ST has been highly anticipated among Ford enthusiasts, and rightfully so. The vehicle couples the massive powertrain and aggressive aesthetic features of the ST line with one of Ford’s favorite SUVs for the first time.

It’s also the quickest ST…

The new Ford Edge will be more advanced than ever, as it will utilize artificial intelligence to enhance traction and improve fuel efficiency through the vehicle’s new all-wheel-drive disconnect feature.

The AI in the vehicle allows it to detect different driving conditions and automatically shift between all-wheel drive and two-wheel drive for better traction. This all-wheel-drive disconnect feature also reduces fuel consumption by disconnecting from all-wheel drive when it is not needed.

Ford says the technology can calculate whether to disconnect from AWD quicker than the human brain thanks to a number of high-tech sensors that help quicken the…

Ford Motor Company is investing heavily in the production of electric vehicles as the company prepares for a major shift in the automotive industry. Ford has already made an $11 billion investment into the development and production of electric vehicles as they ready themselves to unleash a 40-vehicle portfolio of EVs by 2022, 16 of which will be fully-electric.

The first result of Ford’s new focus on EVs is looking like it will be a vehicle tentatively dubbed the “Mach 1” — a Ford Mustang-inspired electric performance SUV that the company has been teasing since January.

So far, it’s…