For decades, Ford's Bronco has been synonymous with adventure, embodying the spirit of off-road exploration. Now, enthusiasts and thrill-seekers from all walks of life have the opportunity to experience the legendary Bronco Off-Roadeo through the newly introduced Half-Day Adventure. This four-hour off-road quest, available at four unique U.S. locations, opens the doors to the world of Bronco off-roading for everyone, from seasoned adventurers to those just starting their off-road journey.
At the heart of the Bronco experience is its exclusive Terrain Management System™ with G.O.A.T. Modes™ (Go Over Any Type of terrain), a feature designed to empower drivers to conquer diverse terrains. The Half-Day Adventure offers participants, regardless of their skill level, a chance to harness this power with a provided Bronco, ensuring an unforgettable experience on the road less traveled.
Matt Simpson, General Manager of Ford Enthusiast Vehicles, shares, "While our Bronco owners have loved Off-Roadeo, we’ve been asked by non-owners how they could experience Bronco’s legendary off-road capabilities. The new Half-Day Adventure is a great way for those to be fully immersed in the Bronco brand and create an unforgettable memory."
The Half-Day Adventure is an abbreviated version of the classic 10-hour day, which is complimentary for new Bronco, Bronco Raptor, and Bronco Sport owners. Priced at $795 per vehicle, the experience includes a driver and up to three guests, making it an ideal adventure for friends and family alike.
Participants will embark on a journey through rugged terrains, picturesque trails, and specially designed training tracks. Under the guidance of expert trail guides, attendees will learn critical off-road skills such as selecting the right line, mastering throttle control, and maintaining traction to overcome even the trickiest trail obstacles.
But it's not just about conquering challenges; it's about embracing the Bronco culture. The Half-Day Adventure provides a deep dive into the rich history of the Bronco brand, showcasing exclusive gear and accessories. It's more than an off-roading experience; it's a lifestyle, a community of like-minded enthusiasts coming together to celebrate the thrill of the open road.
Adding star power to the Bronco Off-Roadeo experience is Emmy Award-nominated actor Sydney Sweeney, the proud owner of a new Limited-Edition Bronco Heritage. Sweeney recently took to the trails in Moab, Utah, showcasing her off-roading skills and her stunning 2023 Bronco Heritage Edition in Robin’s Egg Blue.
Sweeney's adventure will be shared with fans through social content on Ford's Instagram and her own channels. Reflecting on her experience, Sweeney says, "Bronco Off-Roadeo is not just about driving – it's about learning, feeling empowered, and challenging yourself. It is a playground for everyone; and now that it’s open to all with Half-Day Adventure, I’m so excited to come back with all of my friends!"
Her collaboration with Ford began with the documentation of a 1969 Ford Bronco restoration on her TikTok channel, @Syd’s_Garage. Growing up in a family of mechanics in Spokane, Washington, and learning to drive on her grandfather’s Ford F-100, Sweeney's connection with Ford runs deep.
Earlier this year, Ford and Sweeney launched an exclusive workwear collection in collaboration with Dickies, showcasing the intersection of fashion and automotive passion.
To embark on your own Bronco Off-Roadeo adventure, reservations for the Half-Day Adventure can be made starting at $795 per vehicle. Locations include Mt. Potosi in Las Vegas, Moab, Utah, and Horseshoe Bay, Texas. Bronco owners of eligible models can continue to enjoy the full-day Bronco Off-Roadeo experience free of charge.
Ford's commitment to providing unique and immersive experiences extends beyond the Bronco lineup, with experiential driving schools for vehicle owners across the U.S., ensuring that the thrill of the road is accessible to all who seek it.
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