In this day and age, it’s not enough anymore for a truck to provide sheer muscle and nothing else. From innovative towing solutions to driver assistance features so sophisticated that they’re approaching the dawn of self-driving cars, drivers have gotten used to the benefits of smart vehicles that can make their lives easier. That’s why the 2023 Ford Super Duty has technology woven into it at every layer, including a feature based on the advancements of fighter jets.
“This truck represents the pinnacle of BUILT FORD TOUGH strength and capability, now with advanced technology that makes towing and hauling even easier and businesses more productive,” said Tim Baughman, General Manager of Ford Pro in North America. “Whether you are towing a boat for weekend family fun, operating a boom lift to fix powerlines, or hauling heavy loads while navigating hills and tough terrain, the all-new 2023 Super Duty not only tackles the task with ease, but its smart connectivity will surprise our customers with ingenious new solutions to transform their truck experience.”
The 2023 Super Duty’s new Head-Up Display makes navigating the road ahead easier than ever for truck drivers. With technology inspired by fighter jets, this feature projects important information onto the lower half of the windshield where it’s directly in the driver’s line of sight, meaning that they don’t have to look away from the road or take their hands off the wheel to reach the information they need. This increases both the safety and convenience of the truck.
“We wanted to create an amazing digital experience for our most-focused truck customers, and our research led us to look at aircraft HUD concepts because of their task-oriented hierarchal structures,” said Mark Sich, Ford digital design manager. “But because pilots are trained to read information in a very prescribed and technical manner, our implementation needed the interaction to be more intuitive for the driver to immediately understand the context of the information being presented.”
The Super Duty’s Head-Up Display features three different modes: Normal, Tow-Haul, and Off-Road. Each of these settings projects a different set of information up onto the display. Normal mode displays speed, speed limit, and navigation prompts. Tow-Haul displays tachometer, gear and trailer brake output, and Off-Road shows tachometer, drive line status and vehicle pitch and roll updates.
With features like this and other powerful technology, it’s no wonder that the 2023 Ford Super Duty is more unstoppable than ever! Interested in trying it out for yourself? Contact us at Dunphy Ford to set up a test drive today!
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