When selecting a vehicle, everyone has something in particular that they look for. Whether the focus is on power, gas mileage, interior or exterior looks, drivers are very particular about the features they need or want. The type of vehicle plays very heavily on the decision as well. Some drivers will only drive vehicles equipped with AWD, while others are set on a single maker. For the men and women in the military, the clear choice is the Ford F-150.
It’s a consensus between all of the branches of the military; the personnel in the nation’s armed forces prefer the F-150. It is not only the most popular pickup choice for those in active-duty, it’s the most popular vehicle period. This choice applies to both people who are actively serving and those who formerly served.
Todd Eckert, the Ford truck group marketing manager gave a quote about why the company’s pickup resonates with military members, saying that “F-150’s high-strength, military-grade, aluminum-alloy body is designed to serve customers who are used to performing in the harshest of environments and who rely on the capability, durability, and functionality delivered consistently by Built Ford Tough.”
The F-150 is a highly celebrated and awarded pickup. However, it is interesting to see how popular the pickup is among members of the military. The F-150 is built strong and is extremely dependable, making it a great choice for military personnel. The choice is simple for many when looking to purchase an F-150, including those serving the country.
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