First video
It all started with Chevy's new marketing campaign where they show some heavy landscaping blocks being dropped in the bed of a Ford F-150 and a Chevy Silverado.
The video shows the bed of the F-150 sustaining more damage than that of the Silverado. Chevy says that this stunt reinforces their claim that the Silverado's steel bed is more durable and much stronger than that of the F-150's aluminum bed.
The blocks
Chevy said that they dropped 55 landscaping bricks weighing a total of 825 pounds from a height of 5 feet into the beds of the trucks. But when would this happen in real life?
On all occasions, the Silverado sustained just some dents and scratches while the F-150 sustained some puncture wounds. Bedliners weren't used for either car. It is still not clear whether the video or the F-150 was tampered with so the authenticity of the video is questionable since they are direct rivals.
Second video
The second video shows a toolbox falling from the trucks fenders onto the beds. The Chevy was dented 12 times and showed a pinhole a couple of times. They claim the F-150 had sizeable punctures 13 times and a dent just once.
Sandor Piszar, Chevy's marketing director, also said that steel was easier to repair as compared to aluminum although there is no data available to support this claim. He said that the expectations of their customers were taken into consideration when they built the trucks.
For example, the Silverado has a high strength, roll formed steel bed since customers want to be able to haul their tools, toys, etc. He claims that the videos show the real world benefits of the truck’s bed in every day as well as extreme scenarios.
Ford's response
A spokesman for Ford responded to these ads with an official statement. He said that when you're the leader of a segment for thirty-nine years, competitors will try and take shots at you with their marketing stunts. But the fact remains that the F-150 has a military grade, aluminum alloy, high strength cargo box which offers the optimum combination of durability, strength, capability, strength, fuel efficiency, and corrosion resistance. Ford has manufactured more than 1,000,000 new F-150's and their lead over the competition keeps on increasing.
Ford started using aluminum alloy in their latest F-150's in order to reduce the weight. Chevy responded to this by highlighting the many benefits of steel. Chevy is now expected to use aluminum in their next-gen Silverado when it is unveiled to the public towards the end of this decade. Hilarious, so they are copying Ford then on this!
These videos are just the latest in the war between the Silverado and the F-150. The F-Series trucks from Ford have been the best-selling trucks in the United States for thirty-nine years now. But GM, Chrysler, and Ford have always fought fiercely for sales.
As we mentioned, the authenticity of the video is questionable as the video was not shot by a neutral third party website or blog but a Chevy team themselves. Hopefully someone will come forward and do a test again on a more common ground so we can see which one is really better.
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