Earlier this month, the Ford Motor Company unveiled the all-new 2021 Ford Bronco family via a national television premiere which aired across multiple networks including ABC, ESPN, and National Geographic. 


Immediately following the reveal, order banks opened nationwide and allowed everyday citizens to special-order their very own Bronco for the first time. However, not even Ford was prepared for the overwhelming response they received.


As soon as the webpages went live, buyers eager to be one of the first to reserve the returning king of the wild fled to the order sites in droves. Ford’s specially-coded pages, which correspond with respective Ford dealers across the country, couldn't handle the weight of the demand, and many of them crashed or froze throughout the night.


Unfortunately, this meant that many who attempted to order the brand-new Bronco First Edition were unable to reserve their vehicle, as all 3,500 slots had been filled mere hours after launch. 

Now, rather than disappoint a wealth of enthusiastic shoppers, Ford has decided to double the number of Bronco First Edition models it will produce. This will raise the amount of reservation spots for this model from 3,500 to 7,000. 


According to Mike Levine, Ford’s Manager of Product Communications, this is a one-time increase to the quantity of the limited-edition model. 


As a result of the tsunami of interest in Ford’s top-of-the-line Bronco First Edition, which includes the impressive Sasquatch Package, only prior applicants will be selected to follow through on their applications. No new reservations for the First Edition are available at this time. 


That said, reservation availability is expected to increase as Ford continues to ramp up production of its world-famous off-road SUV. 


Additionally, the charming and action-ready Ford Bronco Sport, the classic and traditional Bronco two-door, and the rugged and wild Bronco four-door models are still available for reservations. 


You can take advantage of the last remaining order spots right here. Simply select which model you’d like to reserve at the top of the page, and then follow the steps on Ford’s order site to lasso your very own legend.

For any additional questions regarding the all-new Bronco family, or to browse our currently available inventory of awesome Ford vehicles, simply contact us online, call us by phone, or stop into our Philadelphia, Pennsylvania dealership today! We are eagerly awaiting to assist you!
Categories: News, New Inventory
Tags: 2021, Bronco, 2020, Ford